OMG,OMG,OMG, they've gotta' be a scam!
Their web site: http://www.bloomenergy.com/ only has a home page.
Only being used as a point for email!
(Same as EEStor, just EEStor didn't bother with as much as the home page!)
On the more serious note, I wouldn't think the utility industry would NOT* take kindly to having bona fide competitors. Think it likely they would want to pressure EEStor so they (utilities) could "corner" EESUs for the grid leveling application? Something that KPCB would be diametrically opposed to, for the sake of Bloom Energy and any other such investments.
As to Bloom themselves - fuel cells.
You don't meann to tell me some bright soles figured out how to make a long lasting, economcial fuel cell powered by raw hydrocarbons, do you?
One bugaboo there has been the need for a reformer to "crack" the hydrocarbons down to H2 and CO as fuel, and CO2 as waste. Which can be done natively (self-dissociation of hydrocarbons without a reformer component), if the temperature is *very* high - 1000°C or so. But those SOFC (Solid Oxide Fuel Cells) suffer issues such as longevity, high priced ingredients such as platinum, poisoning by sulphur and mechanical / sealing issues.
Solving those issues would bypass all those nasty thermodynamic cycles (steam, Carnot, Rankine, ... ) that limit efficiency.
EDITED, as per WalksOnDirt
Last edited Mon, 19 Oct 2009, 1:49pm
Go DW Go - *economical* mass production